Footprints in Kindness: A Global Movement Spawns 

In a world filled with chaos, warfare, conflict, and hostility, is there anyone who has forgotten what it is like just to be a kind human being with no malice towards one another?

Bradenton resident and businesswoman Brittany Rohr says she believes it’s possible to create a new grassroots movement that will fuel humanity’s souls and spread kindness and positivity in the world. Her nonprofit and humanitarian movement known as “Kind I am.”

A highly successful visionary business technology catalyst and entrepreneur, Brittany is the founder of Rohring Results, a digital marketing agency based in Bradenton. Brittany is using her skills as a businesswoman to build “a transformative platform that encourages and tracks the butterfly effect of acts of kindness on a global scale,” she says, where “users perform acts of kindness and leave unique QR-coded cards, allowing recipients to record and share their experiences on a world map.”

How does it work?

Users begin by joining Kind I Am and registering on the Kindness Footprint platform. This registration process collects basic information such as name, email address, and location to create their account. The first 100K “founding members” who sign up agree to donate a one time minimum of $50 and will be committing to a minimum of $15/month. They receive five Kindness QR Code Cards per month and are encouraged to use them all by performing acts of kindness in their daily lives that can range from small gestures of helping neighbors in need, to more significant acts such as volunteering at local charities. Users can also join for free once they have been given a Kindness Card and see the butterfly effect in real time. After the 100k founding members are reached, you can join for $15/month only.

Once “founders” do their good deeds, they leave a “Kindness Card” – plastic cards with the unique QR codes at the location or with the recipient of their kindness gesture. This card acts as a physical representation of their good deeds. “This creates a person-to-person transfer of compassion and builds up the reciprocity rule which will encourage the next person to continue the chain,” Brittany explains, where she believes “in a world with an abundance of kindness, hate can’t exist.”

Her model for Kind I Am is unique and designed to create a global movement within a few short months. Brittany elaborates about her vision, that includes what she calls “Blooming Flowers”: Recorded acts of kindness are displayed as blooming flowers on a global map within the Kindness Footprint platform. Each flower represents a unique act of kindness, with its location pinpointed on the map. She says there will also be butterflies on the map as well for parts of the chain who didn’t sign up but had an act of kindness and passed it along with a new act (The “Butterfly Effect”).

Users can see how their acts of kindness, as well as those of others, are creating a positive impact in real-time. The map showcases the collective power of kindness spreading across the world.

Community Engagement and Collaboration

Slated for January will be the launch of a new portal where the Kindness Footprint will offer a community space so users can share their experiences, exchange ideas, and collaborate on larger kindness initiatives. Users can discuss ways to amplify their impact and create a supportive and compassionate environment. The platform includes a Learning Center with resources such as articles, videos, and guides on the importance of kindness, tips for incorporating kindness into daily life, and stories of real-world impact. She believes this Learning Center will be used by community groups and schools in Sarasota and across the world.

To further encourage participation, Kindness Footprint incorporates gamification elements. Users will be able to earn badges, rewards, and recognition for achieving certain milestones, such as reaching a specific number of acts of kindness.

The platform is accessible in multiple languages to ensure inclusivity and reach users from diverse backgrounds and regions.

Brittany says she is hoping to raise the significant financial backing to build her Kind I Am dream. “In essence, The Kindness Footprint is a digital ecosystem that empowers individuals to participate in and track acts of kindness and visualize their collective impact on a global scale. It fosters a sense of community, promotes education, and gamifies the experience to make kindness a tangible and rewarding endeavor for all involved. Ultimately, The Kindness Footprint aims to unite the world through compassion, one act of kindness at a time,” she says.

Brittany might be truly onto something as she is gaining global recognition and hundreds of online followers to date. She has been asked by groups throughout Florida and the U.S. to be a speaker at events that are supporting her vision. Her mission is to attract 100K founding members by the end of January ’24 and ask that they “promote kindness and positivity and be embraced by people from all walks of life.”

If Brittany is as successful at her new nonprofit as she is as an entrepreneur, she will indeed be successful in helping to steer people worldwide in a new, positive direction where Kindness is King, and everyone is mindful of the importance of the virtue of kindness. Ultimately, she hopes the movement will be embraced by our world politicians, corporations, industries, and filter down into communities and the families themselves where they can help mold their children to be compassionate, charitable and non judgemental.


Kind I Am will hold its first gala on Friday, November 10 at the Schriner’s Club in Sarasota. It is open to all who buy tickets to the event. This is the time to show your support, become a founding member and hear from a visionary how we can change the world for the better, one step at a time, and one Kindness Act at a time.

Successful businesswoman Brittany Rohr has a vision that she says can help shift the mindset of the world to kindness and compassion.

About Brittany Rohr

Brittany Rohr was born and raised in the Sarasota/Bradenton area. Moving to Las Vegas as a performer for Cirque Du Soleil was a turning point for her as it brought her into a city with an influx of technology, and filled with business owners from all over the country. It is then that she discovered her knack for consulting, marketing, and creating systems for owners to be able to scale their businesses. She earned her tiger stripes working with startups and other larger technology-based companies managing logistics, IT, marketing, sales, and business development. After a few more years, she turned her focus on building the Las Vegas small business community by creating and running the largest mastermind in the State of Nevada, working with Incubator programs like StartupNV, and speaking at the Women’s Business Center to inspire and help hundreds of entrepreneurs find their passion.

In 2018 Brittany moved back to her hometown and started Rohring Results. She wanted to create a full, service, value-driven, and affordable Marketing Agency with a backbone of growth consulting and specialized divisions for each area of digital marketing that would implement the ideas for the business owner so they could focus on running the business.

Her background is in scaling revenues with strategic planning, optimizing the value proposition, building systems for consistency and quality assurance, and using technology to fill the gaps or explode growth. She has worked in many industries, from technology applications like smart cities, home services, app development, products, and services of all kinds, even in the medical field.

In the last few years, building her own custom software for internal management, workflow automation, standard operating procedures for each position, and a client communication portal where they have over 50 team members working full time servicing clients all over the United States.

~Andrea Martone

Andrea Mastrocinque-Martone is Sarasota Event Calendar’s Chief Editor. She is the former A & E Editor for Sarasota Observer Newspapers and is currently a public relations consultant.

Andrea Martone

Andrea Martone is a former Arts & Entertainment Editor for the Sarasota Observer Newspaper Group, as well as a former Editor-in-Chief of a Long Island (New York) newspaper chain. She moved to Sarasota 14 years ago after working as an executive in NYC in public relations and marketing. She currently is a Public relations & marketing consultant and President of Insightful PR. She lives and breathes all things art, culture, music food and wine and is proud to be the Executive Editor of Sarasota Events Calendar.

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